Guitar Roads

The Challenge:

Break into the music industry with an instructional lesson book for beginning guitar players which was written by my son Andrew, where music stores represent the major outlet for sales.

The Solution:

We rolled up our sleeves, put in a large inventory of books and got on the phone to the stores with email and phone follow ups that resulted in selling over 30 percent of the qualified stores. Received comments that Guitar Roads was the “best they’d seen”.