Ford Motor Co
I was contracted with Petaluma-based muffler manufactuer HushPower Corp. as sales and product development consultant. During this period, the auto industry was undergoing strict compliance requirements to meet federal CAFE regulations. Weight reduction was key in meeting these standards. Ford was looking for a way to meet the CAFE regulations. Then, during a fortuitous bathroom break, one of their exhaust systems engineers happened across our ad in a trade publicaton.